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Introduction
Let me introduce myself. My name is Jennifer Shaheen and I am known as the “eMarketing and Technology Therapist.” I have been providing my services to small business owners for over ten years. Over the years, there have been many changes and advancements in technology but the main ingredients have stayed the same.

This booklet will guide you through the front-end and back-end of creating and running a successful eCommerce business. I know my guidelines will help grow and direct the focus of your online retail business.


A preview of the topics covered in the booklet:

  • Planning and Budgeting
  • Marketing Online - Search Engine Optimization and Pay-Per-Click advertising
  • Product Management
  • Credit Card Processing and a Utilizing a Shopping Cart System
  • Using a Content Management System


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