E-mail Marketing
On Monday October 20th, I had the great opportunity to be the moderator for SmallBizTechnology.com's most recent Taste of Technology event on Email Marketing. The evening was filled with great questions that uncovered audience members true concerns about what email marketing is really all about in today's business world. The panel consisted of Ilise Benun of Marketing Mentor and Wendi Caplan-Carroll of Constant Contact.
When preparing for the event I put together a list of questions I wanted the panelists to answer and I added my own point of view. The questions included:
When preparing for the event I put together a list of questions I wanted the panelists to answer and I added my own point of view. The questions included:
- Is email marketing something for every type of business?
- Is email marketing still a successful marketing strategy?
- Can you explain the difference between using email to market as a strategy for individual use vs. marketing to a list?
- Is there etiquette to email marketing?
- What is spam?
Email marketing when implemented properly is a strategy that can turn browsers into buyers and potential clients into actual clients. As moderator, I raised the issues I hear most from people I know who are skeptical, such as:
- I'm already overwhelmed with email: how do I know if this is really something that will work for my business?
- Do I really need to use an email marketing service?
- Is there a difference between Junk & Spam?
Audience members asked questions regarding email etiquette and their frustration with friends and family who send emails with everyone's address in the TO or CC field.
The recap and energy in the room was that email marketing is a strategy most often over-looked but is something that more people should be considering for their 2009 marketing plan.
If you have questions post your comments below or contact me for a free 20-minute consultation.
Labels: email marketing, small business marketing
3 Comments:
There’s no doubt that email marketing works BUT companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
And……..WrapMail’s show up WITHOUT the red x and message to download images!
Thanks for the note and actually Ilise made that very point while on the panel. I will check out this service.
Hello all here is a link to the wrap up from the event at SmallBizTechnology: http://smallbiztechnology.com/emailmarketing/
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