The Super Bowl; one game after a season of wins and loses, and at the end it all comes down to one game. On this night the team with the best plan and the best strategy wins the title. On this very important evening there is another battle; the battle for the most talked about commercial. Monday morning radio stations and talk shows across the country discuss in great detail the advertisements they most remembered. This 30 second commercial, if done right, can give you more than just 30 seconds of air time. It can give you a viral campaign that will cause people to rush to YouTube or Myspace to see it over and over again.

Which commercials stood out to you? Was it the Coke commercial with the hot air balloons? The dancing lizards to the sounds of Michael Jackson's Thriller? Or The Dalmatian training the Clydesdale to be the well-known Budweiser mascot? I personally found the Pepsi commercial to Hadaway's song Baby Don't Hurt Me quite funny.

Take a moment to think about what stood out to you? Why did it stand out? Do you remember who or what the commercial was for? Did the commercial make you want to try the product? Or was it just branding?

Now think about your business and your 2008 marketing plans. You don't have to spend millions to get people talking about you. What can you do to create a little buzz around your business? Just something to think about this post Super Bowl week.

Labels: super bowl commercial, super bowl marketing