You have a web site and you're hoping that its creative enough to bring you business. How are you marketing that web site? When your web site is just one among millions, how do you find customers? You advertise where the customers are online. Specifically the search engines. This idea is not a new one is it? But the questions so many of us want to know - is it working? How do you know?

On today's blog I have asked Michael Candullo from Path Interactive to answer a few questions about PPC (Pay-per-click) advertising and the unique service that Path Interactive offers its clients.

Listen to 8 minute interview

Michael and I will be discussing these questions:

1. Why does Path Interactive feel that Pay-per-click is a wise route for businesses to go for marketing their web site online?


2. When working with clients to create a PPC campaign, how often do you have to address their web site design and setup? Do you find this to be a factor that effects sales?


3. With the holidays rapidly approaching how much of an increase in a PPC budget should a business need to plan to increase?

Path Interactive is also offering all Technology Therapy listeners a 15% discount on the setup of their PPC campaign. Just tell Michael and Path Interactive that Technology Therapy Group referred you.

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Labels: google adwords, Pay-per-click, PPC, search engine advertising, SEO