On Thursday March 22nd I spoke to the Southern New England chapter of the American Marketing Association. The title of my talk was "Is New Media Changing the Way we Market?" A question that many of my business owners are struggling with everyday. This was my first opportunity to speak on this topic that I am so passionate about. I have been slowly acclimating my small businesses to really taking advantage of these tools, and having the opportunity to spread the word was an enjoyable occasion for me.

It is no surprise that I recommend new media tools, as I write this post on my blog. More and more people are learning what new media is all about. Every week I get at least 5 existing or new clients wondering if it is really worth looking into. During my presentation I covered many of the questions that clients ask. I supported my answers with some wonderful research found online from places like arbitron and eMarketer. If you attended the event, and would like a copy of the presentation in PDF format please click here. If you did not attend the event and would like information please contact me by clicking here. If you have any thoughts on New Media experiences, please leave a comment I am sure my readers would enjoy your point of view. As an added benefit here are some great websites and books I recommend to help you in your research into New Media.

Recommended Wesites & Books:
Book- Blog Marketing
Book- Podcasting: Do It Yourself Guide
Website - Seth Godin's Blog
Website - Ning
Website - eMarketer
Website- ClickZ

Labels: New Media Marketing