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Sunday, January 21, 2007

Where Business & Pleasure Meet - The Gathering Place

Where does business come from - networking, advertising or word-of-mouth?
Business comes from all three, but how about enjoying a cocktail, some luscious hors d'oeuvres and setting up tables on a Tuesday night for businesses to display their goods and services?

Alexander Achilleos and Jan Goldstoff have created a place where business meets pleasure at The Gathering Place. This monthly event focuses on a theme, inviting companies they endorse and work with to showcase their talents. On Tuesday, January 9th, along with nine other merchants, I was one of the selected vendors to have a table displaying cds, booklets, as well as our emarketing and web design services.

Throughout the evening there were over 100 people who came to the restaurant; enjoying the tasty morsels and walking the room to see what there was to buy. I purchased a few items myself helping to support my fellow exhibitors. It was inspiring listening to local business people discussing their hobbies, and their reasoning for attending this gathering, on a chilly January evening. This was not a typical networking or marketing event, it was a social event. I began to wonder, have we forgotten about the social side of business - going out to an event with no agenda and just seeing what comes our way? Are we relying too much on technology, Googling what we need instead of actually picking up the phone to ask a friend?

Social networking and Web 2.0 are all the rage, using the web to create communities… In creating this community online are we dismissing our actual community? The Gathering Place reminded me that people still want to meet people in real life – not just online. Now as the Technology Therapist I have not abandoned my passion for using technology to market and gain new business, but as in life, there needs to be a balance. Do you find balance in your business? Combining work and fun - it is possible and I am glad I was a part of this wonderful event.

Click here to see the list of exhibitors and details of the event.

Tell me your thoughts – click comments below to read or add a comment of your own.

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