Feedback = Success
My husband, who I adore, knows me very well he is my best friend, but he can’t seem to pick out presents for me. Every year two-three weeks before Christmas I send him a list of things I like, tell him the right sizes and colors. I explain to him that I don’t want everything on the list he can choose what he likes. This is to give him some guidance so I am happy, and he feels relieved that he found something I will enjoy. I realized over time that without providing him with specific details of what I am looking for we did not always envision the same idea. Specific feedback and exact examples of my taste and preferences made gift giving more exciting for both of us. This annual ritual made me think about small businesses, and our relationships with the companies we hire to help us market and design ideas for our businesses.
When you work with a marketing company or design firm, print or web, you need to know what you’re looking for; your company’s goals and objectives. But it can not stop there you have to be part of the process, offering feedback to the people you work with explaining how you want things to work and what directed you toward those decisions. Every company has a personality and the market they want to focus on has characteristics, both items need to be fulfilled. It is my opinion that your web site should represent your company’s personality but it has to work for your audience. This same tactic is true for your marketing strategy.
Frequently, companies need to have multiple people involved in the design and marketing process and that is a wonderful idea. However, make sure you meet internally before you hire an outside firm. Discuss who will be the point person and make sure you’re all on the same page as far as look, feel and approach. Having too many opinions can spoil the process as well as increase the cost.
Successful web sites, logos and marketing campaigns come from company’s who are part of the process. Yes, you are hiring an expert and they will bring skills and ideas to the table but they can’t read your mind. You need to tell them what you like, what you don’t like and why. Listen when they offer guidance and be prepared to be part of the process.
My 2006 Christmas was very enjoyable. My husband picked out some great gifts and I was surprised by what he chose, but very happy because it was my taste and my size!
Share with us your thoughts and ideas about this blog – click comments
When you work with a marketing company or design firm, print or web, you need to know what you’re looking for; your company’s goals and objectives. But it can not stop there you have to be part of the process, offering feedback to the people you work with explaining how you want things to work and what directed you toward those decisions. Every company has a personality and the market they want to focus on has characteristics, both items need to be fulfilled. It is my opinion that your web site should represent your company’s personality but it has to work for your audience. This same tactic is true for your marketing strategy.
Frequently, companies need to have multiple people involved in the design and marketing process and that is a wonderful idea. However, make sure you meet internally before you hire an outside firm. Discuss who will be the point person and make sure you’re all on the same page as far as look, feel and approach. Having too many opinions can spoil the process as well as increase the cost.
Successful web sites, logos and marketing campaigns come from company’s who are part of the process. Yes, you are hiring an expert and they will bring skills and ideas to the table but they can’t read your mind. You need to tell them what you like, what you don’t like and why. Listen when they offer guidance and be prepared to be part of the process.
My 2006 Christmas was very enjoyable. My husband picked out some great gifts and I was surprised by what he chose, but very happy because it was my taste and my size!
Share with us your thoughts and ideas about this blog – click comments
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