Co-Marketing: Partnerships that Really Pay
Marketing your business how do you do it? Through advertising, networking – what’s your formula for success? Want to know mine?
As many of you may know we have shifted the focus of our business over the past year from providing not only software training but helping customers use technology to market more effectively; essentially focusing on the tools needed to launch emarketing campaigns. I have always had a passion for marketing and I have applied my passion to my company and given advice to others over the years.
One of the most cost effective ways to market is to join forces with the companies that you find to complement and market co-operatively. Tide does it with Wal-Mart. Why not you? Sometimes small businesses get so wrapped up in their individual goals that they forget the resources they have, and the partner they work with daily.
On Monday September 25, 2006 I was quoted in the Wall Street Journal, and had it not been for a partnership I have had for years I would never have been interviewed. Ramon Ray creator of www.smallbiztechnology.com gave my name to the reporter. Ramon and I have supported each other for years realizing we are talking to the same audience and two voices are stronger than one.
Who do you partner with? Are you talking to the same people? Sit-down with your partner, combine your resources and target your audience together. Here are a few ideas:
Now look at your formula for marketing success would co-marketing help your business grow and reach more people?
Share your story with us - how have relationships helped your business get to a new level? Post a comment here or email me directly to be considered as a guest for an upcoming radio show on technology success stories.
As many of you may know we have shifted the focus of our business over the past year from providing not only software training but helping customers use technology to market more effectively; essentially focusing on the tools needed to launch emarketing campaigns. I have always had a passion for marketing and I have applied my passion to my company and given advice to others over the years.
One of the most cost effective ways to market is to join forces with the companies that you find to complement and market co-operatively. Tide does it with Wal-Mart. Why not you? Sometimes small businesses get so wrapped up in their individual goals that they forget the resources they have, and the partner they work with daily.
On Monday September 25, 2006 I was quoted in the Wall Street Journal, and had it not been for a partnership I have had for years I would never have been interviewed. Ramon Ray creator of www.smallbiztechnology.com gave my name to the reporter. Ramon and I have supported each other for years realizing we are talking to the same audience and two voices are stronger than one.
Who do you partner with? Are you talking to the same people? Sit-down with your partner, combine your resources and target your audience together. Here are a few ideas:
- Co-operative Campaign: A great way to start is by creating a post card or email marketing campaign that introduces your service to your partners list of clients and vice-versa.
- Link exchanges: so many people have forgotten about this, but putting your link on their site and theirs on yours can help you both on the web.
- Write an article together: if you and your partner company are experts in different areas, author an article together or create a joint seminar. We have done this with great success and wonderful return.
Now look at your formula for marketing success would co-marketing help your business grow and reach more people?
Share your story with us - how have relationships helped your business get to a new level? Post a comment here or email me directly to be considered as a guest for an upcoming radio show on technology success stories.
1 Comments:
We are a national non-profit with many programs, but one in particular where co-marketing really helped us reach our goals. We have a dedicated advocacy website (www.MothersOughtToHaveEqualRights.org regarding the economic impact of being a caregiver.) We created a CEASEFIRE Campaign in the "Mommy Wars", launched in celebration of Mother's Day 2006, to debunk the myth that working moms and at-home moms are at odds with each other. To help drive traffic to our website where there is a petition to sign on to the CEASEFIRE, we partnered with several other national organizations of mothers and parents to get the word out to their constituents. In return we have listed these organizations as partners on our site with a link to their sites. We've also promoted their projects to our membership, supporters and networks and continue to look for ways to support each other's issues where applicable. It's a win-win.
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