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Sunday, December 14, 2008

Email Marketing Service Providers

Email marketing has been one of the reasons The Technology Therapy Group is where we are today. In January of 2001 I started doing a monthly eblast to a small group of networking contacts providing tricks and tips to being more efficient. Since then our eNewsletter has changed from a monthly to a bi-monthly announcement providing tips, blogs, events and showcasing the work we've done for clients. I'm proud to say that we still have many of our original subscribers. You may also note that we also advise, design and create email campaigns for clients.

During the past few weeks I have had this question so much I decided it would make a great post.

Question: What email marketing services are you familiar with and which do you recommend?

Answer: I have used many email services supporting clients over the years.
  • Constant contact
  • iContact
  • Campaigner
  • OpenMoves
  • Exact Target
  • Cooler Email
  • Xtreme Mail
Others I know but have not used personally:
  • Bronto
  • Emma
  • Patron
  • Cakemail
I have my favorites and a few that disappoint but the truth is you have to pick the service that provides you with what YOU need. I use OpenMoves for my company emails. I chose this for our firm because we I preferred their reports, a dedicated IP address and their fetch tool that pulled in the HTML templates we designed.

For the person with less design experience Constant Contact and iContact I find to be very user friendly for design ideas, templates and support. I find Constant Contact to have the best support of the two firms.

My biggest disappointment was campaigner I was very frustrated with the way they worked.

Exact Target was to me the most advanced and offered the most advanced tools and very easy to use but for my small clients they were not as cost effective, but I do want to add that the extra money is worth it if you're looking for some of the automation, form and reporting features.

Please share your experiences because we all see things differently and I have not tried them all as you can see. What's your favorite email service and why?

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